Letter 106, pg. 1
To Earle H. Balch, editor at G. P. Putnam’s Sons
139 East 35th Street
New York City
November 28, 1943
Mr. Earle H. Balch
G. P. Putnam's Sons
2 West 45th Street
New York City
Dear Mr. Balch:
To supplement our recent conversation, I am writing this to urge upon you my conviction on the tremendous historical importance and the great commercial possibilities of “The God of the Machine” by Isabel Paterson.
“The God of the Machine” is the greatest book written in the last three hundred years. It is the first complete statement of the philosophy of individualism as a political and economic system. It is the basic document of capitalism.
No historical movement has ever succeeded without a book that stated its principles and gave shape to its thinking. Without a formulated system of thought, no consistent human action is possible; such action can result only in self-contradictory confusion and ultimate tragedy. Capitalism has never had this basic statement. That is why the American system, which gave mankind the greatest, unprecedented, miraculous blessings, is now in the process of destroying itself. Men do not know what they had, what they are losing and how they are losing it. They had no book to tell them.
But they have the book now. “The God of the Machine” is a document that could literally save the world—if enough people knew of it and read it. “The God of the Machine” does for capitalism what the Bible did for Christianity—and, forgive the comparison, what “Das Kapital” did for Communism or “Mein Kampf” for Nazism. It takes a book to save or destroy the world.
There is a tremendous market for “The God of the Machine”, a vast audience, waiting and ready—but it must be reached in the proper way. As you can see now—and most particularly since the last election—the American people are desperately anxious to preserve the system of free enterprise. But they are bewildered and confused. They would grab a book that would give them the arguments and ammunition they need. But they must be told that this is the book.
During the presidential campaign of 1940, I worked as